MyPunchbowl blog finally posted the epilogue of their Marketing Internship recruitment. I cannot imagine that all recruitments could be made that way, but in this particular case it’s a ‘beautiful’ story that involves blogging and Twitter:

The story starts when Matt Douglas published this post: A story about spunk and fight. In this post Matt relates the email exchange that he had with an intern candidate. He first writes her to tell me that he cannot hire her because she made a spelling mistake in the subject of her application email. Afterwards she replied with a violent email that explains the frustrations of her student life that has to work to continue to study. After that Matt is fair and proposes to see her for an interview. End of part one.

I lend to this first blog post via Twitter: One of the people I’m following published on it. I read the post and found it ‘punchy’ and ‘retwittered’ it. It could have stopped here. But a few weeks later, @mypunchbowl sent a reply to me on Twitter:

@cjlise MyPunchbowl intern candidate responds! http://tinyurl.com/ak8ksu What do you think? Should we hire her?

Actually this Twitter post refers to the third part of the story: The intern candidate responds. I answered that they should hire her because in a Startup, strong personalities like her are a must have.

The second part is Matt’s feedback following the interview: MyPunchbowl Intern Candidate: part 2

And today I received another Twitter reply:

@cjlise Well, MyPunchbowl finally made a decision about the intern. Check it out http://tinyurl.com/d8hrcv

That’s part 4: They finally decided to hire the intern candidate.

I like the way they use the blog posts to request feedback from readers. Moreover first Matt’s post is very good. I (and probably most people) got hooked by this first post that is well written but also full of life. Intern candidate answer for instance is like a punch in the face. And the way to use Twitter to make people come back is very clever.